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The Wetherell Guide to Successful Marketing

Written by Peter Wetherell, founder and CEO of Wetherell, this report provides a comprehensive insight into how a residential property in Mayfair should be presented and marketed to target audiences who principally are the potential buyer, professional investor or tenant; and alongside this key people who influence these principals such as bankers, search agents, interior designers, advertisers and journalists writing for important newspapers, magazines or online news portals.

Peter Wetherell has lived and worked in Mayfair for over 30 years. He is an Eminent Fellow of the Royal Institution of Chartered Surveyors (RICS), a board director of CLEA Ltd, which publishes the influential London Magazine, and a non-executive director of
Lonres, provider of the most the up-to-date market intelligence on sales and values in the prime central London market. He is also Chairman of the Mount Street Association, which represents some of the biggest luxury brands in the world.

"HAVING LIVED AND WORKED IN THE MAYFAIR PROPERTY MARKET MY ENTIRE CAREER, IT HAS ALWAYS BEEN MY CONTENTION THAT MAYFAIR AND ITS FINE HOMES FORM A LUXURY BRAND IN THEIR OWN RIGHT."

Mayfair

I believe that Mayfair is the world’s finest city-village – a living, evolving destination that has become a globally recognised brand name in its own right, with homes that are recognised and coveted by discerning successful people from around the world.

Leading Luxury Marketeers

Wetherell is in the luxury marketing business. The agency exists and thrives to market one of London’s most important luxury brands – homes in the global oasis that is Mayfair. People sometimes forget that a flat or house in Mayfair is the equivalent value of several Rolls Royces, a large yacht, a shop full of fine jewellery or a warehouse full of Rolex watches. If you purchase any of these goods – the brands will deliver exceptional quality, knowledge and service. This is what Wetherell is passionate about replicating.

Welcome To A World Of Detail

Anyone visiting one of the luxury boutiques in Mayfair’s Mount Street or Bond Street, or the motorcar showrooms on Berkeley Square, will be immediately immersed in an elegant world of beautifully presented interiors, the history of a brand, exceptional customer care, beautifully designed marketing brochures, advanced digital marketing, and highly targeted advertisements and PR editorial in luxury publications. It is Wetherell’s belief that the same uncompromising quality, customer service, fine attention to detail and brand knowledge should be extended to Mayfair’s most valuable brands – the apartments, penthouses and houses that sit alongside the shops of the district.

Everything About Wetherell Epitomises Prestige and Success

Established in 1982 and led by CEO Peter Wetherell, supported by a senior team of highly experienced professionals, Wetherell specialises in Mayfair properties and truly are the local experts, with an unrivalled passion and knowledge of the local area and an extremely visible presence in the local community.

From an elegant corner shop on Mount Street, Mayfair’s premier high street, to high quality marketing material, authoritative and relevant research reports and an innovative command of all media including PR, web, television, Twitter, Facebook, iPhone App and blogs, Wetherell combines experience and proven sales techniques with the latest ways of communicating. The result is an agent that remains relevant, informed and focused on delivering results for clients.

Brand Values
  • Client focus
  • Focus on Mayfair
  • Product knowledge and positioning
  • Reputation and integreity
  • Quality service
  • Exceptional marketing
  • Delivering what the customer wants
  • Being a market leader
CLICK HERE TO VIEW THE REPORT

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